Jeffree Star: The Rise Of A Makeup Mogul

How Much is Jeffree Star Worth?

Let’s talk about Jeffree Star, the man who turned bold makeup and a pink hairdo into a $200 million empire. Born Jeffrey Lynn Steininger Jr., this California native isn’t just a model, singer, or DJ—he’s a full-blown cultural icon. His net worth is fueled by Jeffree Star Cosmetics, a cosmetics line that’s taken the world by storm. From his early days as a MySpace sensation to his current status as a YouTube powerhouse, Jeffree has built a reputation for being unapologetically himself. And let’s be honest, that hot pink hair? Iconic. His brand has become synonymous with bold colors, high-quality products, and a no-holds-barred attitude.

Jeffree’s journey to fame began in the mid-2000s when he was one of the biggest names on MySpace. Known for his provocative look and edgy electronic music, he quickly became a household name in the digital world. But music wasn’t the only string in his bow. Over time, Jeffree transitioned into makeup artistry, entrepreneurship, and even real estate. His YouTube channel, which launched in 2006, now boasts millions of subscribers. Through tutorials, product reviews, and glimpses into his extravagant lifestyle, Jeffree has carved out a loyal fanbase. Of course, his career hasn’t been without controversy—there have been feuds, scandals, and plenty of drama along the way. But through it all, Jeffree’s star continues to shine brightly.

Growing Up: Jeffree Star's Early Years

Jeffree Star’s story starts in Orange County, California, where he was born on November 15, 1985, as Jeffrey Lynn Steininger Jr. His childhood wasn’t easy—his father, Jeffrey Steininger Sr., tragically took his own life when Jeffree was just six years old. Raised by his mother, Marra Shubyann Lindstrom Steininger, a model herself, Jeffree grew up surrounded by creativity. It’s no surprise that he developed an early interest in makeup, experimenting with his mom’s cosmetics as a kid. By junior high, Jeffree was already wearing makeup to school every day, blazing his own trail long before it was cool.

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After graduating from high school, Jeffree moved to Hollywood to chase his dreams of modeling and makeup artistry. To make ends meet, he worked at makeup counters while booking gigs for weddings and fashion shoots. Slowly but surely, he began building connections in the industry. Social media, particularly MySpace, became his platform to showcase his talents. By 2006, he was one of the most followed profiles on the site, with photos garnering tens of thousands of comments. His music, too, found success, regularly topping charts for unsigned artists. It was clear that Jeffree was destined for greatness.

Jeffree's Musical Journey

Music was Jeffree’s first love, and in 2009, he released his debut album, "Beauty Killer," on Popsicle Records. The album debuted at #2 on the Top Heatseekers chart and even cracked the Billboard 200, peaking at #122. It also hit the top 10 on several other charts, proving that Jeffree wasn’t just a flash in the pan. Over the years, he released four extended plays and five music videos, collaborating with stars like Kesha and Nicki Minaj. In 2010, he signed a record deal with Akon’s Konvict Muzik for a second album, but personality clashes reportedly led him to walk away from the deal—and the music industry altogether.

Despite the challenges, Jeffree’s music career laid the groundwork for what was to come. His bold, unapologetic style resonated with fans and set the tone for his future endeavors. Even today, his early music remains a testament to his creativity and passion.

Jeffree Star Cosmetics: A Bold New Chapter

Fast forward to 2014, and Jeffree found himself at a crossroads. With his music career on the back burner and a desire to do something new, he took a leap of faith and launched Jeffree Star Cosmetics. Using every penny he’d saved from his previous ventures, he poured his heart into creating a line that would reflect his unique vision. At the time, he admitted to being nearly broke, but he believed in his dream—and it paid off in a big way.

Jeffree was one of the first makeup personalities to harness the power of YouTube, using the platform to promote his brand and connect with fans. Thanks to friendships with celebrities like Kat Von D, his following grew rapidly. His first product release, a collection of velour liquid lipsticks, sold out within minutes. From there, the brand expanded to include lip scrubs, highlighters, eyeshadow palettes, and more. Today, Jeffree Star Cosmetics is a global phenomenon, with the majority of its sales coming directly from the company’s Los Angeles warehouse.

YouTube: The Key to Success

Jeffree’s YouTube channel has been instrumental in his success. With over 15 million subscribers and more than 2.6 billion views, it’s one of the most popular channels on the platform. Through his videos, Jeffree shares his expertise, personality, and larger-than-life lifestyle with the world. Whether he’s giving a makeup tutorial or showcasing his luxurious cars and homes, Jeffree’s content keeps fans engaged and coming back for more.

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Big Numbers: Jeffree's Financial Success

In a 2018 interview with YouTuber Shane Dawson, Jeffree revealed that his makeup empire generates over $100 million in annual revenue. While the exact figures haven’t been confirmed (since the company is private), the evidence speaks for itself. Just look at his house and car collection—this guy knows how to live the high life!

Today, Jeffree’s investments span marijuana, real estate, and merchandising. He even owns the shipping and fulfillment center used by his cosmetics line and other drop-shipping companies. In 2019, he teamed up with Shane Dawson to launch a line of eyeshadows and liquid lipsticks. If they sold out, the pair stood to earn $35 million, with $10 million going to Shane. Impressive, right?

Jeffree’s earnings have consistently ranked him among the highest-paid YouTubers in the world. In 2018, he made $18 million, landing him at #5. In 2019, he earned $17 million, placing him at #4. And in 2020, he pulled in $15 million, making him the 10th highest-paid YouTube star on the planet. Clearly, this guy knows how to turn a passion into a profitable business.

Feuds and Drama: The Spice of Life

Let’s be real—Jeffree Star isn’t afraid to stir the pot. Over the years, he’s been involved in several high-profile feuds with fellow celebrities. His rivalry with Kylie Jenner is particularly noteworthy, with Jeffree frequently criticizing her products as low-quality knockoffs. He’s also had run-ins with Kim Kardashian, YouTuber James Charles, and even his former friend Kat Von D. While some might see these feuds as negative, they’ve only served to boost Jeffree’s popularity. In the world of social media, controversy often equals attention—and Jeffree knows how to play the game.

Real Estate: Where Jeffree Calls Home

When it comes to real estate, Jeffree spares no expense. From 2015 to 2020, he was in a relationship with social media personality Nathan Schwandt, and the two lived together in a stunning mansion in Calabasas, California. Jeffree purchased the 10-bedroom, 15-bathroom house in 2016 for $3.62 million, then poured millions into renovations. The 7,000-square-foot home offered panoramic views of the surrounding mountains and valleys, making it the perfect backdrop for his lavish lifestyle.

In December 2019, Jeffree splurged on a new home in Hidden Hills, California. This incredible property spans 25,000 square feet and features eight bedrooms, 13 bathrooms, and nearly 3 acres of land. He listed the house for sale in June 2021 for $19.5 million, eventually selling it in June 2022 for $16.7 million. Around the same time, Jeffree purchased a 70-acre ranch in Wyoming, later expanding it to include an additional 500 acres. This guy really knows how to invest in property!

A Car Collection to Dream About

Jeffree’s passion for luxury extends beyond real estate. He’s also a proud owner of an impressive car collection, featuring Bentleys, Aston Martins, Lamborghinis, and Ferraris. With a total value of $2.4 million, his fleet includes 25 vehicles. Whether he’s cruising down the Pacific Coast Highway or heading to a photo shoot, Jeffree knows how to make an entrance. And let’s be honest, when you’ve got a net worth of $200 million, why not treat yourself to a few fancy rides?