Maximillion Cooper: The Man Behind The Gumball 3000

What’s the Deal with Maximillion Cooper’s Net Worth?

Let’s talk about Maximillion Cooper, or as he’s sometimes called, Maximillion Fife Alexander Cooper. This guy is more than just a name—he’s an entrepreneur, a skateboarder, and a race car driver with a net worth that’s nothing to sneeze at: $60 million. But here’s the kicker—he’s probably most famous for founding the Gumball 3000, a celebrity motor rally that he started back in 1999. At first, it was kind of an underground event, but Cooper turned it into something much bigger—a whole brand that includes clothing lines and even a registered charity.

Now, when we’re not talking about the Gumball 3000, Maximilian is still making waves as a skateboarder and all-around business guy. He’s also raced cars in the past, which is just another layer of coolness to his story. Oh, and let’s not forget his personal life. In 2014, he tied the knot with rapper Eve, and together they’ve attended countless racing and charity events. They’re quite the dynamic duo.

Early Life: Where It All Began

Maximillion Fife Alexander Cooper was born on July 13, 1974, in England. His journey wasn’t always about cars and rallies. Believe it or not, he started out as a fashion designer. Cooper studied fashion at Central St. Martin’s College of Art and Design, which is no small feat. This early interest in fashion would later play a role in the Gumball 3000, blending style with speed in a way that made the event stand out.

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Gumball 3000: The Rally That Changed Everything

Back in 1999, Cooper came up with the idea for the Gumball 3000. It wasn’t just any old race; it was a 3,000-mile rally on public roads, often starting or ending in London. Cooper envisioned it as a unique mix of fashion, cars, music, and entertainment—a true celebration of life on the road. And let me tell you, it worked. The rally usually has around 120 drivers, many of whom are celebrities. Past participants have included the likes of Lewis Hamilton, Xzibit, Usher, Deadmau5, David Hasselhoff, and Tinie Tempah.

When Cooper first launched the Gumball 3000, it was basically just a road trip with friends. But as it grew, it became an exclusive event for the wealthy, with participants bringing their own cars and paying an entry fee of about $8,700. Some say the name comes from old races in the 1930s where the prize was a gumball machine. The first Gumball 3000 went from London to Rimini, Italy, and Cooper threw epic parties every night. Celebrities like Kate Moss and Guy Ritchie were there, and the media coverage helped the event gain global recognition.

Over the years, the Gumball 3000 has faced its share of challenges. In 2007, it was canceled after two people were killed in Macedonia, but it came back strong in 2008, starting in San Francisco and ending in Beijing for the Olympics. The entry fee has gone up significantly, now costing over $100,000 per driver. And while the 2020 event was postponed due to the pandemic, it was planned to run from Toronto to Havana.

Controversy: Not Without Its Challenges

The Gumball 3000 hasn’t been without its fair share of drama. Over the years, contestants have been pulled over for speeding, had their cars confiscated, and even had their licenses suspended. One of the darkest moments came in 2007 when two innocent bystanders were killed in Macedonia by a speeding Gumball 3000 racer. In response, Cooper and the organizers have been quick to stress that the Gumball 3000 isn’t a race—it’s more like a really fancy road trip. They’ve emphasized that participants should always follow the speed limit.

Philanthropy: Giving Back Through the Gumball 3000

Despite the controversies, a big part of the Gumball 3000 is all about giving back. Cooper founded the Gumball 3000 Foundation, a charity that helps underprivileged youth in the United Kingdom. The foundation focuses on educational and environmental projects and holds an annual auction where all proceeds go to charity.

The Gumball 3000 Foundation partners with other organizations, like Tony Hawk’s Stand Up for Skateparks. In 2014, Cooper’s charity donated $100,000 to Hawk’s organization. That same year, the foundation funded a trip for the When You Wish Upon A Star charity, which sends terminally ill children to Lapland just before Christmas. It’s a heartwarming side to an event that’s often seen as flashy and extravagant.

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Relationships: Love and Life Beyond the Rally

Maximillion’s personal life is as interesting as his professional one. His first wife was Julie Brangstrup, whom he married in 2003. Together, they had four children before divorcing in 2010. Later that same year, rapper Eve participated in the Gumball 3000 after being sponsored by Puma. That’s where she met Cooper, and the rest is history. They started dating and, in 2014, Cooper proposed to Eve on social media. They got married in Ibiza that year and welcomed their first child together shortly after. As of now, they’re still together, and both have mentioned that this is their first interracial relationship.