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Sammy Hagar: The Red Rocker's Journey To $150 Million

Scope
Category:
Richest Celebrities › Rock Stars
Net Worth:
$150 Million
Birthdate:
Oct 13, 1947 (77 years old)
Birthplace:
Salinas
Gender:
Male
Height:
5 ft 10 in (1.78 m)
Profession:
Singer, Musician, Guitarist, Songwriter, Lyricist, Composer, Businessperson, Author, Actor
Nationality:
United States of America

How Did Sammy Hagar Build a $150 Million Empire?

Let’s talk about Sammy Hagar, the legendary rock star and entrepreneur with a net worth of $150 million. Known as "The Red Rocker," Sammy is best known for his time with the iconic band Van Halen, where he replaced David Lee Roth in 1985. But his story doesn’t end there. Sammy’s career isn’t just about music; it’s also about smart business moves. He’s co-owned a tequila company with Guy Fieri called Santo Tequila and has successfully launched his own rum brand, Beach Bar Rum. Oh, and let’s not forget that he sold his original tequila brand, Cabo Wabo, for a cool $95 million across two transactions in 2007 and 2009. This guy knows how to rock the business world as much as he rocks the stage.

From Rock Star to Tequila Tycoon

The Rise of Cabo Wabo

While Sammy’s early success came from music, much of his wealth today is tied to his entrepreneurial ventures. In the late '90s, Sammy turned his passion for tequila into a booming business. He named his tequila brand "Cabo Wabo" after a bar he purchased in Cabo San Lucas, Mexico, back in the '80s. This wasn’t just any bar—it became a hotspot for locals and tourists alike. As the brand grew, so did Sammy’s reputation in the beverage industry. His tequila quickly gained popularity, catching the attention of global distributors.

In 2007, Sammy sold 80% of Cabo Wabo to Gruppo Campari for an impressive $80 million. Two years later, he sold the remaining 20% for an additional $15 million. Given that Sammy was the majority owner of the company, he pocketed roughly $95 million from these deals. Talk about turning a hobby into a lucrative empire!

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  • The Early Days of Sammy Hagar

    Growing Up in California

    Sammy Hagar’s journey began in Salinas, California, where he was born on October 13, 1947. His family moved to Fontana, Southern California, when Sammy was young because of his father’s job at a steel mill. It was here that Sammy first fell in love with music. As a teenager, he immersed himself in the vibrant Southern California music scene. By the age of 14, he had already formed his first band, the Fabulous Castilles. Sammy went on to graduate from Fontana High School and continued to hone his craft. In 1967, he joined the Johnny Fortune Band as both a vocalist and guitarist, further cementing his place in the music world.

    Montrose and the Birth of a Solo Career

    In 1973, Sammy’s big break came when he joined the band Montrose. This was a pivotal moment in his career, as he contributed to their debut and second albums. It was during this time that Sammy wrote his very first song, "Bad Motor Scooter." After leaving Montrose, Sammy embarked on a successful solo career. In the 1980s, he released one of his biggest hits, "I Can’t Drive 55," from his album "VOA." This track not only skyrocketed his fame but also earned him the nickname "The Red Rocker."

    Sammy Hagar and Van Halen: A Match Made in Rock 'n' Roll Heaven

    In July 1985, Sammy received a call that would change his life forever. Eddie and Alex Van Halen reached out to him to become the lead singer of their band after David Lee Roth’s departure. With Sammy at the helm, Van Halen released four multi-platinum, chart-topping albums: "5150," "OU812," "For Unlawful Carnal Knowledge," and "Balance." These albums weren’t just hits—they were game-changers. The band also scored nine number-one rock hits during Sammy’s tenure, earning him the nickname "Van Hagar" from fans.

    But Sammy’s time with Van Halen wasn’t without its challenges. Internal tensions eventually led to his departure in 1996. However, he returned to the band briefly in 2003, releasing a greatest hits collection called "The Best of Both Worlds" and embarking on a world tour. Unfortunately, old tensions resurfaced, and the collaboration ended shortly after.

    During his time with Van Halen, Sammy also formed a side project called Los Tres Gusanos (The Three Worms) with bassist Michael Anthony and drummer David Lauser. This band played a mix of Sammy’s original songs, Van Halen tracks, and cover tunes. They performed at Sammy’s Cabo Wabo nightclub in Cabo San Lucas and various venues in San Francisco.

    Cabo Wabo: More Than Just a Tequila Brand

    Sammy’s passion for tequila didn’t stop with Cabo Wabo. He also owns a nightclub and restaurant in Cabo San Lucas called Cabo Wabo Cantina. This place is a must-visit for fans, especially during Sammy’s annual "Birthday Bash," where he performs live. In 2009, Sammy expanded his restaurant empire by opening "Sammy’s Beach Bar & Grill" at Harrah’s Casino in St. Louis, Missouri. He later opened another location at McCarran Airport in Las Vegas, Nevada. What’s even cooler? Sammy donates all profits from these locations to local charities.

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  • Sammy Hagar's Personal Life

    Family and Relationships

    Sammy’s personal life is just as fascinating as his professional one. He married his first wife, Betsy Berardi, in 1968, and they had two sons together, Aaron and Andrew. After 26 years of marriage, the couple divorced in 1994. Sammy then found love again with Kari Hagar, whom he married in 1995. Together, they have two daughters, Kama and Samantha.

    Real Estate: Sammy's Dream Homes

    Mill Valley and Beyond

    Sammy and Kari’s primary residence is in Mill Valley, California, where they’ve lived since purchasing the home in 1978 for $160,000. He also owns a home in Lake Tahoe, which he bought in 2007 for $450,000. But his real estate ventures don’t stop there. Sammy has been trying to sell his Lake Arrowhead, California estate for years without success. This luxurious 6,557-square-foot chateau, built in 2009, features eight bedrooms, eight and a half bathrooms, and a guesthouse. Sammy originally purchased the property for $2.3 million and has listed it for as much as $5.25 million, though it’s now priced at $3.9 million. If you’re looking for a weekend getaway, it’s also available for rent at $30,000 per month. Sammy also sold his home in Haiku, Hawaii, in 2018 for $3.1 million.

    Sammy's Passion for Cars

    A Collector's Dream

    Sammy is a true car enthusiast, and his garage is a testament to his love for luxury vehicles. In 2015, he custom-ordered a $2.2 million white LaFerrari, making it one of only 499 in the world—and the only one painted white. But his collection doesn’t stop there. He still owns the black 1982 Ferrari 512BB that became famous in his "I Can’t Drive 55" music video. When it first hit the market in 1982, this car had an MSRP of $32,000 but now sells for upwards of $350,000. Other gems in his collection include a 2005 Aston Martin Vanquish Lagonda, a 1967 Gateway GCM-R Fastback Mustang, a 2008 Ferrari 599 GTB Fiorano F1, a Ford Shelby GT, a Jaguar XKE, a Ford GT, and many more.

    Sammy Hagar: From Rock Star to Tequila Tycoon and Beyond

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